Step 1 - PLAN
- What is Lifestyle Asset Nirvana, why everyone wants it and few find it - and how you can by following a simple proven process
- The mindset you'll need to succeed where others have failed - reasons come first, answers come second
- The three levels of understanding, and how to get to where your life actually changes
Step 2 - UNDERSTAND
- The 3 unique benefits of Lifestyle Asset ownership and how they can compound on each other as you grow a portfolio
- The 3 different Buyer Types and how to set yourself up for success by knowing which one you are
- Important questions to ask yourself before you choose a market and start looking at properties
- The huge difference between a landlord and a host, and how understanding this will let you jump to the top 20% of your market quickly
- The different vacation rental property types and key considerations for investing in each
- The 6 types of vacation rental markets and what drives people to visit them
- What you can do today to get started looking at markets
Step 3 - LOCATE
- How to identify profitable markets with data, not feelings
- Identify your ideal property type and stay in your lane for success
- Why riches are in the niches, and how to pick on you'll love
- How to verify and cross-check your choices against demand
- Understanding HOAs, Rules & STR Regulations
Step 4 - PARTNER
- Why asking Who, not How will allow you to succeed
- Finding the right realtor partner and building an ideal Realtor partner relationship
- The crucial role of finance partners and how to be a great client
- The 3 types of STR financing and when to use each type
- Choosing a management style and finding great management partners
Step 5 - ACQUIRE
- How to discover and verify money-making potential of each property
- Understanding key metrics: AVG nightly rate, Occupancy, Seasonal & Variable Rates, Rate-Optimization and more
- Understanding Operating Expenses and Where to Find the Data
- Business Assets and Furniture when buying a proven current STR
- Transferring business assets with a turn-key property
- The Pros and Cons of buying turn-key vs. converting
- Structuring the deal for a win-win
Step 6 - SET UP
- Creating an Amazing Guest Experience
- Delivering the Fairytale & Why Guests Will Come to You vs. Your Neighbors
- Operational Logistics & Supplies list
- Advanced Guest Impression Strategies
Step 7 - MARKET
- Preparing to take your listing live & setting the scene
- Pricing your home for maximum profitability
- The importance of your first guest reviews and ranking high in the algorithms
- Additional Fees strategy and keeping it simple
- How to command higher prices
Step 8 - REFINE
- How to Build Amazing Guest Reviews
- How to Collect Reviews from 80% of Your Guests
- How to Handle Negative Reviews
- Optimizing Your Listing Based on Feedback
- Branding Your Short Term Rental
- Social Media Marketing
- The Age of the Professional Host
- Big Opportunities Ahead
Step 9 - MAXIMIZE
- The Art of War & the Promotional War Machine
- The Fatal Mistake of Skipping Ahead Too Soon
- The Cumulative Effect of Multi-Channel Marketing
- Building Your Lifestyle Asset Business
- Don't Build on Someone Else's Land
- Your Sandbox, Your Rules
- How to Take Your Bookings to the Next Level
- Overview of a Funnel vs. a Booking Page
- Key Components of the Proven Lifestyle Asset Funnel
CONCLUSION
- The Great Secret